E-Commerce Consulting Samples for Students †MyAssignmenthelp.com

Question: Discuss about the CSU E-Commerce Consulting Services. Answer: Porters Five Forces Model Analysis in the Floral Industry Threat of new Entrants The flower industry is growing fast, and as a result, many investors have been attracted to the business. The survival mechanism being improvised by the players in the sector is increasingly becoming complex, and as a result, the new entrants are finding it hard to dislodge the existing market incumbents (Gebreeyesus, Sonobe, 2012). Although they market seems competitive in nature, there is still a potential opportunity in online retailing of the commodity in many countries. The businesses like Amazon have dominated the online retailing industry for many years now since their strategies and customer loyalty are upbeat. Considering the frequency of new firms emerging in this industry, most of them do not have online market platforms from which distanced buyers can order. This has created an opportunity in the market for both the existing and new entrants who are ready to go digital in their flower sales. However, the challenging issue is the maintenance of an ordering system that ensures all the customers logging into the systems can complete their request and pay for the service (Schettler, Rombach Bitsch, 2015). Threat of Substitutes The floral industry is among the few industries that have very few substitutes for the products sold. This is giving the industry a niche in economic contribution and high returns on investments in the industry. More particularly, online selling of flowers have very few businesses, and as a result, there is a myriad of opportunities in this field. As for the actual threat posed by the close substitutes like artifacts and painting that can be used instead of flowers, their influence is negligible in the industry thus making the industry more open for investment. Developing an online retailing plan in this industry has gained momentum in the recent past owing to the improvements in technology. As a matter of fact, the income earned by businesses such as Amazon in retailing flowers in the United States exceeds the amounts being of those still selling through their physical stores. Judging from this revelation, it is evident that online business has more customers who are willing to order from their homes and get the products from the suppliers. Since there are no close substitutes for flowers, there are high possibilities of a business venture in this industry flourishing if the right strategies to reach the customers are used. It may include offering online ordering and home delivery services, which in most parts of Europe has proven effective. Power of Customers In the floral industry, buyers have less autonomy because there is also less substitute to the products being offered in this sector. For this reason, their pressure in regulating the prices of the flowers is less efficient and consequently giving the suppliers an opportunity to decide on the market prices of different brands of flowers. Considering the online marketing platforms that exist, many customers are willing to pay a stated amount for the flowers to be delivered at the doorstep (Mann, Jha, 2015). While investing in online retailing in the flower industry, it is worth noting that the potential buyers have a variety of platforms to source information on prices from and as a result, one ought to be keen on pricing and quality of the products. The most influential factor that is reducing the power of the customers in the industry is the quality and convenience of the services being offered by businesses that have embraced online selling of the flowers (Srinivasan, 2015). It has completely suppressed the bargaining power of the consumers making the less influential in dictating the prices of the flowers. Literally, this industry has more of has little customer bargaining power making it the most desired sector by investors. It is thus essential to design new strategies in both marketing and selling the products for you to reach out to as many people as possible. Power of Suppliers In the floral business, there are many suppliers many, but most of them are offline businesses. Only a small number of investors in this industry have ventured into online retailing of flowers creating a higher bargaining power in this category of floral business. However, in a general perspective, the flower industry have little supplier bargaining power despite the advantage of having fewer substitutes in the market. This is attributed to the large number of providers in the market, which according to Magretta (2012) makes the concentration ratio of suppliers to firms high. Judging by the influence the suppliers possess in the market, there are possibilities that other vendors can be cut out by the incumbent suppliers. This is a risk that most new entrants have to bear in mind before deciding to venture into the industry. However, there is less likelihood of the same happening in the online retailing category due to the less number of business in it. Furthermore, there is an increasing demand for online purchase of flowers in many countries as it has been seen to be efficient and convenient and works within short deadlines (Gebreeyesus, Sonobe, 2012). Industry rivalry The floral industry has many players currently offering similar commodities in the market. Due to this, the competition is at its peak, and it takes innovation and advertising strategies to gain a competitive advantage. Due to this reason, many businesses have opted to migrate from offline to online. However, their survival some of them has been short lived due to technological challenges and suppression from the leaders of this category of floral business. Despite the risks, there are still chances that a new entrant can conform to the existing pressures and use its strategies to gain a larger share of the market. It all takes the contribution of advertising and maintaining existing customers from the offline business and convincing them to embrace the new retailing strategy the firm has adopted. Furthermore, as an entrepreneur, it is essential to note that widening the customer base is founded on the quality you offer and the pricing of the products (Kautonen, van Gelderen, Fink, 2013). Risks Involved As you plan to venture in online business, it worth noting that there are some risks associated with the decision. The following key risks are probably going to be present. IT related risks: There are possibilities that the developments in technology will not be congruent to the services being offered. At times, there is a massive change in technology that renders online business less effective (Trusculescu, Draghici Albulescu, 2015). Losing Loyal Customers: When a business migrates from operating offline to online, not all the consumers will be able to access the services depending on their locations, and technology status. This poses a danger in new entrants in such a market and a critical evaluation is thus needed. Innovation risks: As a businessperson intending to move your flower business online, you should be prepared to embrace technology change to keep up with the changes. According to Eun Lee Stoel, (2014), there are various aspects that online customers consider before deciding to purchase their products. Key among them is security and Thus it is necessary to innovate new services for a better rating frequently System Crush or Hacking: While operating an online business, you are prone to attacks or failure of the website. When this happens, the customers will tend to purchase from the next available firm that convinces them, and this can be a permanent loss in the market share of the business (Kautonen, van Gelderen, Fink, 2013). How to Start the Service Before you decide on investing your finances on online retailing, critical decisions have to be made. First, have a background knowledge of how you want to undertake the business. Collect all the necessary information. Second, develop an easy-to-use and friendly website from which your clients will be ordering the flowers. This is a critical stage in establishing an online business and embracing ICT is imperative (Huang, Benyoucef, 2013). Third, design a marketing procedure that will ensure that the availability of the products and where they can get reaches as many customers as possible. Using search engines to direct traffic to your website is one of the best strategies to achieve this goal. In addition, informing your existing customers will benefit the business, as they will move with you to the new platform and purchase from there. Lastly, establish a reputation for yourself through quality services to all the clients and giving them after sales, services to encourage them to p urchase more flowers. Additionally, encourage your customers to subscribe to emails so that they can have updates of new products in the market or any offers that may be present. Such a strategy according to Piotrowicz, Cuthbertson (2014) is meant to ensure the consumers are always updated on the progress of the business. References Dobbs, M. (2014). Guidelines for applying Porter's five forces framework: a set of industry analysis templates.Competitiveness Review,24(1), 32-45. https://dx.doi.org/10.1108/cr-06-2013-0059 Eun Lee, J., Stoel, L. (2014). High versus low online price discounts: effects on customers perception of risks.Journal Of Product Brand Management,23(6), 401-412. https://dx.doi.org/10.1108/jpbm-06-2014-0633 Gebreeyesus, M., Sonobe, T. (2012). Global Value Chains and Market Formation Process in Emerging Export Activity: Evidence from Ethiopian Flower Industry.Journal Of Development Studies,48(3), 335-348. https://dx.doi.org/10.1080/00220388.2011.6351 Huang, Z., Benyoucef, M. (2013). From e-commerce to social commerce: A close look at design features.Electronic Commerce Research And Applications,12(4), 246-259. https://dx.doi.org/10.1016/j.elerap.2012.12.003 Kautonen, T., van Gelderen, M., Fink, M. (2013). Robustness of the Theory of Planned Behavior in Predicting Entrepreneurial Intentions and Actions.Entrepreneurship Theory And Practice,39(3), 655-674. https://dx.doi.org/10.1111/etap.12056 Magretta, J. (2012).Understanding Michael Porter(1st ed.). Boston, MA: Harvard Business Review Press. Mann, P., Jha, M. (2015). A Study on Indian Consumer Outlook towards Online Shopping and Payment.Asian Journal Of Management,6(3), 163. https://dx.doi.org/10.5958/2321-5763.2015.00024.4 Piotrowicz, W., Cuthbertson, R. (2014). Introduction to the Special Issue Information Technology in Retail: Toward Omnichannel Retailing.International Journal Of Electronic Commerce,18(4), 5-16. https://dx.doi.org/10.2753/jec1086-4415180400 Srinivasan, R. (2015). Exploring the Impact of Social Norms and Online Shopping Anxiety in the Adoption of Online Apparel Shopping by Indian Consumers.Journal Of Internet Commerce,14(2), 177-199. https://dx.doi.org/10.1080/15332861.2015.1008891 Schettler, C., Rombach, M., Bitsch, V. (2015, May). Perceived advantages and barriers of buying cut flowers online. In XVIII International Symposium on Horticultural Economics and Management 1132 (pp. 9-16). Trusculescu, A., Draghici, A., Albulescu, C. T. (2015). Operational Drivers of Business Valuations in the E-Commerce Sector: Focus on Public Companies That Assume Inventory Risk. In Managing Intellectual Capital and Innovation for Sustainable and Inclusive Society: Managing Intellectual Capital and Innovation; Proceedings of the MakeLearn and TIIM Joint International Conference 2015(pp. 787-794). ToKnowPress.

Mythology as a means to understand the Power Relations between Men and Women

The distinction between man and woman requires no need for elaboration. It is obvious for everyone to see. But there are those who use these differences to interpret the role that women and men should play in society. In ancient times men believe that they were supposed to rule over women.Advertising We will write a custom essay sample on Mythology as a means to understand the Power Relations between Men and Women specifically for you for only $16.05 $11/page Learn More There is no better proof of this assertion other than the study of mythology because it can be said that mythology is a form of distillation of ideas. Thus, in Greek mythology, one can see how this belief is perpetuated. There are even those who argue that myth-making was used to propagate this view. The best examples of course are the stories that related to Zeus and the way he treated women. In Greek-mythology the power relations is easy to understand; women were supposed to be dominate d by men. Greek-mythology can be partially blamed for the demotion and devaluation of women. There is no way to deny this claim because the main plot of the stories that came from this region tells of how easy it was for men to violate women and get away with. For an outsider looking in, especially those who study these myths, the way ancient men treated women is not only barbaric but accomplished with a sense of pride and entitlement – as if it was man’s natural right to abuse women and do as they please with them. The idea was reinforced by the myth about gods and their relationships with women both mortal and goddesses alike. Zeus and the Excuse to Dominate Women If indeed Greek mythology was created not only as a form of explaining the origin of life in this region but also to explain the purpose of life, then Greek mythology was used as form of teaching tool to direct all the inhabitants of Greece to their rightful places. It also makes sense of the sociological o rder that existed during that period in history. With regards to power relations between man and woman there is no better way to illustrate it than to construct gods that have gender both male and female. These gods do not only possess the desires common to mankind but they too have the ability to procreate. It provides an explanation not only to the origin of life on earth but also about human nature. Zeus the most powerful god in Greek mythology gave the command to Prometheus to create man and for a while Zeus enjoyed the fruits of his creation. But man did something that made Zeus angry and has to be punished. The method use to punish man is one of the first examples of how ancient civilizations view women.Advertising Looking for essay on ancient history? Let's see if we can help you! Get your first paper with 15% OFF Learn More In the story Zeus instructed Hephaesutus to create a woman of stunning beauty and name her Pandora. Her beauty was the cover that hid the d eadly gift inside. It is therefore telling that when the gods made woman she was given a deceptive heart, a lying tongue and a curious mind that would soon be the downfall of all mankind. Pandora was supposed to give his male counterpart great joy on account of her beauty and other gifts but instead she became more of a curse than a blessing. The gods could have given her the abilities to become a wonderful daughter, wife and mother but instead they gave her a box. It was the box of evil because it contained a plague that would bring about sorrow, poverty, sickness, disease and all manner of misfortune. It was unfair therefore to entrust the box to her because she was handicapped with a curious mind and she could not help herself but open the forbidden box, the receptacle that was ordered to be closed at all times. It can be argued that the gods, especially Zeus wanted men to suffer on account of her. When the contents of the box was released to the world, the rest of mankind can no w look at Pandora and accuse her of destroying the idyllic life that they used to enjoy. It has created a no-win situation for all her descendants. If everything goes fine and perfect then man gets the credit. But the moment things turn ugly, everyone turns to her as the reason for the cursed ground, the foul weather, and the of course the anger of the gods. More importantly, it provided the justification for man’s rude treatment towards women all throughout history. This is just one part of Greek mythology that many took to heart and it placed women in a dangerous position because the groundwork needed to make them the scapegoat of everything and the emotional punching bag of men was already completed. It is therefore important to clarify that this is not the truth with regards to the nature of man and woman. In reality the gender roles should compliment each other as seen in the beautiful tandem of a contended husband and a happy wife. But in many places, especially in anci ent Greece, the story of Zeus and the way he abused women is a reflection of the insecurities of men. Their behavior, especially the behavior of their male gods was the evidence of the wrong use of power.Advertising We will write a custom essay sample on Mythology as a means to understand the Power Relations between Men and Women specifically for you for only $16.05 $11/page Learn More The positive use of power should result in the creation of something of great value, of great beauty and a blessing for all. The wrong use of power is rooted in the need to cover up insecurities. Thus, in Greek mythology the male gods like Zeus will never take responsibility for the things that they have done. They believe that they are always right. Demeter and Women’s Suffering The insecurities of the male-dominated society created a perversion of the use of power. Man was never created to dominate women. In the same way women were never created to make the lives of men miserable. The differences of both and their respective unique gifts were supposed to be used for the good – provide solution to the problems of this world. But in Greek mythology, power was used to assign blame and to punish those who were supposed to be guilty. Unfortunately, women were seen as the culprits. The best example to illustrate this point is the way Zeus and the gods violated women. And one of the tales that depicts this perverse perspective is the story of Demeter and her daughter Persephone. Demeter was a goddess and her daughter too. But this did not spare mother and child from the perverse mind of the male gods Zeus and his brother Hades. Zeus was more powerful than Hades and therefore he could easily have commanded him to stop looking at her daughter with lust in his eyes. However, Zeus looked the other way when Hades decided to abduct his niece. An innocent child, picking flowers and not a mean bone in her body she was taken against her will. She su ffered tremendously and she wailed and shouted with all her might seeking help. Her terror-filled heart was not enough to convince Zeus that his brother had no right to treat his daughter that way. But the father of Persephone did not intervene. This sends a strong message to men and women of ancient Greece. The lust of men knows no bounds and instead of doing something to rein it in, its expression is allowed even if it means violating the rights of women. This was a precursor to arrange marriages as well as forcing women to marry the men that they did not love. This story is proof that men can do what they want and they can even do questionable acts and they would never be held responsible for their actions. The introductory part of the story tells of how gods and mortals were unable to perceive what had happened. It seems to say that the ancient could easily turn a deaf ear and a blind eye towards the crime committed against women. The reaction of Zeus towards the grief and longi ng of Demeter also shows how he values his wife.Advertising Looking for essay on ancient history? Let's see if we can help you! Get your first paper with 15% OFF Learn More Needless to say, a male dominated society takes care of the needs and problems of men within their own circle of power and they never had to think twice to sacrifice the comfort and well-being of women if this is the way to make men happy. The story of Demeter and Persephone is not only an illustration on how men were given the right to hurt and persecute women; it is also a story of how women are forced to do evil in order to accomplish their goals. Men can do whatever they want and if they so desire something they simply took it by force. But women had to use their wiles and forced to scheme to get what rightfully belongs to them. In the end Demeter was able to retrieve Persephone but she paid a great price. More importantly, Hades was not entirely defeated because he was shown to be more crafty by cheating Persephone and as a result she was forced to spend a third of every year under the earth, in the lair of the dead because she was forced to do something that made her bound to Hades. Conclusion Power relations between men and women in ancient Greece can be seen through their mythology. The mythology as seen in the story of gods and goddesses is one way to explain the belief system of these ancient people. But at the same time it is the reflection of what they felt inside. Power relation in ancient Greece can be understood as a reflection of the insecurities of men in a male-dominated society. Men needed a scapegoat and someone to focus their frustrations. They created stories and propagated ideas that the first woman was the reason why there are so much pain, hunger, and sickness in the world. These stories gave them the justification to vent their anger on women as well as abuse them. However, it must be made clear that men were never created to dominate women and vice versa. Their differences were supposed to be used to compliment each others strength and weakness. If this happens then power can be used to create good and not evil. This essay on Mythology as a means to understand the Power Relations between Men and Women was written and submitted by user Kyra Morris to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Perceiving the Grecian Urn Essay

Perceiving the Grecian Urn Essay Perceiving the Grecian Urn Essay Perceiving the Grecian Urn In the first stanza, we have a person observing the old Grecian urn, thinking about the urn, trying to figure out its depiction of pictures frozen in time. It is the "still unravish'd bride of quietness," the "foster-child of silence and slow time." He also describes the urn as a "historian," which can tell a story. While wondering about the figures on the side of the urn, he asks what legend they depict, and where they are from. He looks at a picture that seems to display a group of men pursuing a group of women, and wonders what their story could be: "What mad pursuit? What struggle to escape? What pipes and timbrels? What wild ecstasy?" In the second stanza, the speaker looks at another picture on the urn, this time of a young man playing a pipe, lying with his lover under some trees. The observer of the urn says, that the piper's "unheard" melody's are sweeter than mortal melodies, because they are unchanging over time. He tells the youth that, althoug h he can never kiss his lover because he is frozen in time, he should not grieve, because her beauty will never fade. In the third stanza, he looks at the trees surrounding the lovers and feels happy that they will never shed their leaves; he is happy for the piper because his songs will be "for ever new" and happy that the love of the boy and the girl will have an enduring love, unlike mortal love. " All breathing human passion far above, That leaves a heart high-sorrowful and cloyed, A burning forehead, and a parching toungue", descibes that mortal love will give you a high for only a short time and then leave you " A burning forehead, and a parching toungue." In the fourth stanza, he continues to take notice of another picture of a cow being led away to be sacrificed. He wonders "what green altar" the preist is taking the sacrifice to. The speaker is imagining the altar to be green; the green altar could mean that it is highly decorated for the sacrifice, or that there are rarely any sacrifices on it, so it has grown up with vegitation. He starts to think of a town (although none is shown in the picture) where the people are coming from and comes up with a peaceful mountianside town. In ending the discription of his made-up town, he states that, "And, little town, thy steets for evermore Will silent be; and

The Challenges Faced by African-Americans in Securing Education Assignment

The Challenges Faced by African-Americans in Securing Education - Assignment Example Among the huge challenges that people faced in trying to establish education for African-Americans was widespread discrimination that came in the form of disproportionate apportioning of education funds. In the late 1890s, white politicians agitated for the division of tax money for education based on race. This move came after the white politicians thought that the white people were paying more taxes towards the education of African-American children. Very few African-Americans received any form of education prior to the establishment of educational institutions during the reconstruction. Most of the schools that existed during this period were segregated without any debate or thought (Washington 44). Most white leaders permitted this form of segregation on the belief that the arrangement would ameliorate conflicts. States in the North and South had public schools, which were highly segregated, and this was a huge challenge for the African- Americans wishing to get some form of education. Even in schools where African-America children were enrolled, the children were subjected to taunts of racial epithets. Moreover, such schools were under the mercy of the state government, which was controlled by whites. Most whites did not want education for African-Americans due to the fear that they would become a threat to their dominance and fail to be content with jobs in domestic services and fields (Washington 44). Although William Dubois and Booker T Washington were born and raised in the Northern part of the USA, which was tolerant and liberal towards African –Americans than the south, they had different ideas on how to help the African-Americans from prejudice faced under the white majority.  

School paragraph Essay Example | Topics and Well Written Essays - 250 words

School paragraph - Essay Example During the same first year I associated with a group of rotten kids who never cared about anything leave alone even what brought them in high school, and as a result my social life suffered too. In my second year I continued to struggle with motivational issues in my core classes of biology and mathematics, but like in my first year I ended up in classes that I enjoyed such as chemistry. But that year never went to waste like my first year as I successfully managed to expand my social life by ditching out the group of bad kids and started hanging out with a group of more responsible students. As we approached third year, I was able to turn my high school education around due to the moral boost I got from my new group of friends. During the fourth year, I enjoyed staying in the hall for long time doing projects, and also interacting with some of my friends. This helped me both academically and socially too as I was able to get my up to date girlfriend whom though we had stayed together for only six months before I completed my studies she had completely changed my life for good. Through her I came to know that people really respect and enjoy the person that you really are inside, and if they don’t, they are not really your friend. All these experience from first year to fourth year changed me in a large way. Coming to high school I was shy, unmotivated young man who didn’t know what he wanted with life but through all those experiences that I went through, I left high school as a man who was mature, outgoing, and very sure of myself. Those experiences taught me to believe in myself and always to have hope and confidence in every activity I engage in to in

Proctor and Elizabeth change Essay Example for Free

Proctor and Elizabeth change Essay How does the relation ship between Proctor and Elizabeth change from the beginning of the play until now?  In the beginning of the play John speaks about Elizabeth once to Abigail. Abby has said that Elizabeth was a cold and sickly wife. John says to her that she has no right to speak of his wife in such a manner and renounces the comment about her being sickly. He does not, although, dismiss Abbys charge that Elizabeth is a cold wife. But, he means it is because of him that she is this way. In the beginning of Act 2 there was a great feeling of detachment and tension in the Proctor household. We see John trying to start a conversation with Elizabeth and she only gives him short answers to please him. Then the tide turns to her questioning him and he is the one that becomes short with her because she is requesting that he go to Salem and confess that Abigail is liar. To do that, though he must confess his sin. During most of the scene theyre not sure of each other. She doesnt quite trust him, but she loves him. Proctor believes himself to be an abomination in his own eyes and according to his own high standards and especially in the eyes of God. He only wants his wifes trust in him restored and for her to love him again. At the end of the act is where you feel the great love that they hold Proctor holds for her. When she is arrested he nearly gets into a fight with Cheever because he is going to chain her. He knows that she is being arrested because of his mistake. He verbally fights with Hale over the evidence as he promises to bring her home soon. They need to protect each other now. In Act 3 you see that he is doing his best to fulfill his promise to free her from that jail and have all the charges acquitted. He goes to the court with Mary Warren and was trying to convince Dansforth that she was innocent when Mary Warren betrays Proctor to save herself from the wrath of Abigail. He even tells the secret that brings him the greatest pain, to save his wife. It is her that the reader is assured of Elizabeths love for Proctor when she lies for him to protect his name. She lied and just the moment before hed told Dansforth that his wife never lied. But she did for him unaware that Proctor himself confessed ad only putting then deeper into trouble. Yu are again reassured of Proctors great love for her when he tells the court of his disloyalty to his wife. This shows that he is adamant to save and free his wife. In Act 4 Elizabeth is asked to speak to Proctor in the hope that she will be able to persuade him to lie and save his life. Even the Reverend Hale is begging her to make him confess and he sworn to truth in his bond with the Lord. When she says that she will try to see what he can do they are left to themselves. This is the first time that they have seen each other in three months and greet each other in a great display of love and sorrow for each other. Their love is one that is everlasting. He asks her what to do, he is willing to go with her choice, even if it were that she wanted for him to be honest and die. He would have done it just because she had asked for him to. She tells him instead to choose for himself because she feels that it is not her place to judge him. She tells him that she will love him regardless of his decision. Their love is restored even though they have not been able to see each other they both understand that they both share some blame even if it the most remote amount of blame, for Elizabeth.

Marketing in a Global Economy Essay -- GCSE Business Marketing BTEC Co

Marketing in a Global Economy Vision. There's a word that hearkens back to the early '80s, at least in current management thinking. Yet despite its presence in the leadership vocabulary for more than two decades, many companies are today struggling to draft the right vision for a hyperactive, global business environment. This paper is intended to offer an overview of some of the aspects of conducting business globally and aims to identify ways in which businesses can tap the gains of this process, while remaining realistic about its potential and its risks. Specific topics will include: 1) technology challenges; 2) gaining a foothold in new markets; and 3) conducting business with different cultures. Finally, real world business examples will be used to amplify the discussion. Technology Challenges No other technological advancement has enhanced global business in the last 10 years like the Internet. The Internet has made accessible foreign marketplaces that for years were expensive and difficult to access. If an organization builds the right site, you can easily attract visitors from around the world. Obviously, however, this site can't be written predominantly in English and marketed with an American spin. If a company from the United States wants to be seen by all, their operations have to reach international consumers. Currently, 63 percent of Fortune 100 Web sites are stuck in the past, i.e., they are only written in English, according to Forrester Research (Internet World, 2001). Going global does not merely mean translating English sites into foreign languages. First and foremost, organizations must think globally and tackle their challenges head-on. Companies are faced with obstacles like ... ...he domestic arena. By following the lead of other successful companies and avoiding the stumbling blocks mentioned in this discussion, organizations can take advantage of prospective untapped worldwide business. References Baran, S. (2001, April 01). A small, small world. Internet World. Bhatia, R. (2001, May/June). Economy lodging demands spur new markets around the globe. Franchising World. Vol. 33, Issue 4. Demers, J. (Jul/Aug 2001). Exploring new markets. CMA Management, , Vol. 75 Issue 5. Des Moines Business Record. (2001, February 5). It’s a small world. Parker, B. (1996). Evolution and Revolution: from International Business to Globalization. Handbook of Organization Studies, Sage: London. Yip, G. (1995). Total Global Strategy: Managing For Worldwide Competitive Advantage, New Jersey: Prentice-Hall.